Baby World & Fitness Project

For two weeks in May 2006, Dole ran an education program aimed at families, children and the school system in 50 nursery schools and 10 fitness centers throughout Italy. In the first week, families received free tasting kits, while kids were given DOLE Fruit for their morning and afternoon snacks. Teachers and fitness center hostesses distributed leaflets explaining the nutritional content of fruit, the important vitamins and minerals it contains and how it improves health and wellness. In the second week, teachers and families met to develop these concepts: teachers presented recipes, storage methods, ripening times for fruits and tips on healthy eating … while the kids were entertained with games and gadgets. Furthermore, over 2,000 parents returned the Dole questionnaire about their eating habits and the fruits and vegetables they favored.

Dole joins Firenze Fitness Festival

In the beautiful Florentine setting of the Fortezza da Basso, Dole Italia was present for the first time at the famous Firenze Fitness Festival (May 2nd to 6th 2007). Dole provided bananas, fruit cups and leaflets to promote healthy eating and physical activity. For this particular event, Dole Italia sponsored the “Body Fly Zone”, which included free Body Fly classes. This is a discipline which aims to achieve psychophysical wellbeing, based on the philosophy of using the body as a unique tool for the awareness of movement. Many people attended and the whole event was a great success.