Dole was the initiator of ‘fruit in a cup’ products in the 1990’s.
Dole Packaged Foods Europe has the ambition to better serve European consumers and trade by constantly striving to find new means to increase fruit consumption in an enjoyable and convenient way.
We will achieve this by our commitment to innovate – in produce, production, packaging, variety or distribution – and our constant dedication to quality.
We want to bring consumers the taste, goodness and pleasure of real fruit in fun and convenient ways that match their lifestyles today. Capitalizing on the growing awareness and reputation of the DOLE brand name, we support our high-volume Packaged Foods products with media advertising and other marketing activities, using the slogan
... "Fruit, the way you like it."